The negative effect of team's prior experience and technological turbulence on new service development projects with customer involvement
Pilar Carbonell; Ana Isabel Rodriguez Escudero
| Year of publication: |
2015
|
|---|---|
| Authors: | Carbonell, Pilar ; Rodriguez Escudero, Ana Isabel |
| Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 49.2015, 3/4, p. 278-301
|
| Subject: | Customer involvement | Information use | New service performance | Technological turbulence | Lead users | Team’s prior experience | Arbeitsgruppe | Team | Kundenintegration | Customer integration | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Innovation | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011309608