The new middle class in emerging markets : How values and demographics influence discretionary consumption
| Year of publication: |
2018
|
|---|---|
| Authors: | Belbağ, Aybegüm G. ; Üner, M. Mithat ; Cavusgil, Erin ; Cavusgil, S. Tamer |
| Published in: |
Thunderbird International Business Review. - Wiley, ISSN 1096-4762, ZDB-ID 2070466-5. - Vol. 61.2018, 2 (11.05.), p. 325-337
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/tie.21980 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012085172