The new multivariate jungle: computer intensive methods in database marketing
| Year of publication: |
1994
|
|---|---|
| Authors: | Coates, David ; Doherty, Neil ; French, Alan |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 10.1994, 1-3, p. 207-220
|