The new product development process as a Communication Web, part I : introduction, concepts, and Spanish context
Year of publication: |
2012
|
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Authors: | Fernández Ferrín, Pilar ; Varela González, José A. ; Bande Vilela, Belén ; Valmaseda Andia, Oihana |
Published in: |
Technological, managerial and organizational core competencies : dynamic innovation and sustainable development. - Hershey, Pa. : Business Science Reference, ISBN 1-61350-165-X. - 2012, p. 526-539
|
Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Arbeitsgruppe | Team | Interne Kommunikation | Internal communication | Netzwerk | Network | Spanien | Spain |
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