The new science of marketing : state-of-the-art tools for anticipating and tracking the market forces that will shape your company's future
Vithala R. Rao ; Joel H. Steckel
| Year of publication: |
1995
|
|---|---|
| Authors: | Rao, Vithala R. ; Steckel, Joel H. |
| Publisher: |
Chicago [u.a.] : Irwin |
| Subject: | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 350 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 1-557-38539-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004252898