The 'no-choice' alternative in conjoint choice experiments
| Year of publication: |
2001
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|---|---|
| Authors: | Haaijer, Rinus ; Kamakura, Wagner ; Wedel, Michel |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 43.2001, 1, p. 93-106
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