The one thing you must get right when building a brand
Year of publication: |
2010
|
---|---|
Authors: | Barwise, Patrick ; Meehan, Sean A. |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 88.2010, 12, p. 80-84
|
Subject: | Markenführung | Brand management | Social Web | Social web | Online-Marketing | Internet marketing |
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