The Online Display Ad Effectiveness Funnel & Carryover : Lessons from 432 Field Experiments
Year of publication: |
2017
|
---|---|
Authors: | Johnson, Garrett ; Lewis, Randall A. ; Nubbemeyer, Elmar |
Publisher: |
[S.l.] : SSRN |
Subject: | Feldforschung | Field research | Experiment | Online-Marketing | Internet marketing | Online-Handel | Online retailing |
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