The orientation-matching hypothesis : an emotion-specificity approach to affect regulation
Aparna A. Labroo and Derek D. Rucker
| Year of publication: |
2010
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|---|---|
| Authors: | Labroo, Aparna A. ; Rucker, Derek D. |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 47.2010, 5, p. 955-966
|
| Subject: | Emotion | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Werbewirkung | Advertising effects |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008666352