The origin and impact of CPG new-product buzz : emerging trends and implications
Kate Niederhoffer; Rob Mooth; David Wiesenfeld; Jonathon Gordon
| Year of publication: |
2007
|
|---|---|
| Authors: | Niederhoffer, Kate ; Mooth, Rob ; Wiesenfeld, David ; Gordon, Jonathon |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 47.2007, 4, p. 420-426
|
| Subject: | Konsumgüterindustrie | Consumer goods industry | Innovation | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Social Web | Social web | Kommunikation | Communication | USA | United States |
| Extent: | graph.Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003614054