The Paradoxical Effects of Interactive Information Technology on Sales-Marketing Interface Communication1
| Year of publication: |
2013
|
|---|---|
| Authors: | Keszey, Tamara ; Biemans, Wim ; Malshe, Avinash |
| Subject: | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Congress Report |
| Language: | English |
| Notes: | Keszey, Tamara, Biemans, Wim and Malshe, Avinash (2013) The Paradoxical Effects of Interactive Information Technology on Sales-Marketing Interface Communication1. In: 4th Conference on Enhancing Sales Force Productivity, July 14-16. 2013, Münster, Germany. |
| Source: | BASE |
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