The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques
| Year of publication: |
2008
|
|---|---|
| Authors: | Janssen, Loes ; Fennis, Bob M. ; Pruyn, Ad Th.H. ; Vohs, Kathleen D. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 61.2008, 10, p. 1041-1045
|
| Publisher: |
Elsevier |