The path to game-day attendance runs through sports fan rituals
Year of publication: |
2021
|
---|---|
Authors: | Fazal-e-Hasan, Syed ; Neale, Larry ; Sekhon, Harjit ; Mortimer, Gary ; Brittain, Ian ; Sekhon, Jaswinder |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 137.2021, p. 308-318
|
Subject: | Attendance | Loyalty | Personal rituals | Social rituals | Sports fans | Vicarious achievement | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Sport | Sports | Sportmarketing | Sports marketing | Profisport | Professional sports | Sportveranstaltung | Sport event | Sportorganisation | Sport organization | Persönlichkeitspsychologie | Personality psychology |
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