The role of customer gratitude in making relationship marketing investments successful
Year of publication: |
2014
|
---|---|
Authors: | Fazal-e-Hasan, Syed ; Lings, Ian ; Neale, Larry ; Mortimer, Gary |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 5, p. 788-796
|
Subject: | Customer relationship management | Relationship value | Loyalty programs | Relationship investments | Benevolence | Gratitude | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management |
-
The precursor role of cooperation, coordination, and relationship assets in a relationship model
Payan, Janice M., (2016)
-
Yeh, Ying-Pin, (2015)
-
Capturing the broader picture of value co-creation management
Corsaro, Daniela, (2019)
- More ...
-
The path to game-day attendance runs through sports fan rituals
Fazal-e-Hasan, Syed, (2021)
-
Fazal-e-Hasan, Syed, (2017)
-
How gratitude improves relationship marketing outcomes for young consumers
Fazal-e-Hasan, Syed, (2020)
- More ...