The path-to-purchase is paved with digital opportunities : an inventory of shopper-oriented retail technologies
Kim Willems, Annelien Smolders, Malaika Brengman, Kris Luyten, Johannes Schöning
| Year of publication: |
November 2017
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|---|---|
| Authors: | Willems, Kim ; Smolders, Annelien ; Brengman, Malaika ; Luyten, Kris ; Schöning, Johannes |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 124.2017, p. 228-242
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| Subject: | Retail technology | Path-to-purchase | Shopping value | Smart retailing | Shopper marketing | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Innovation | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2016.10.066 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011899377