The perceived ethicality and efficacy of fear appeals : the use of graphic warning labels in Thailand
Olimpia Racela; Amonrat Thoumrungroje
| Year of publication: |
2012
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|---|---|
| Authors: | Racela, Olimpia ; Thoumrungroje, Amonrat |
| Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 12.2012, 4, p. 106-113
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| Subject: | fear appeal | ethicality | anti-smoking campaign | experimental design | Rauchen | Smoking | Thailand | Werbewirkung | Advertising effects | Angst | Anxiety | Experiment | Unternehmensethik | Business ethics | Konsumentenverhalten | Consumer behaviour | Gesundheitsrisiko | Health risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009787228