The perceived ethicality and efficacy of fear appeals : the use of graphic warning labels in Thailand
Olimpia Racela; Amonrat Thoumrungroje
| Year of publication: |
2012
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| Authors: | Racela, Olimpia ; Thoumrungroje, Amonrat |
| Published in: |
Journal of international business and economics : JIBE. - [S.I.] : IABE, ISSN 1544-8037, ZDB-ID 25292936. - Vol. 12.2012, 4, p. 106-113
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| Type of publication: | Article |
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| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10010184956