The Perceived Importance of Ethics and Social Responsibility on Organizational Effectiveness: A Survey of Marketers
Year of publication: |
1995
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Authors: | Singhapakdi, Anusorn ; Kraft, Kenneth L. ; Vitell, Scott J. ; Rallapalli, Kumar C. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 23.1995, 1, p. 49-56
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