The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Yeonseo Park, Eunju Ko and Boram Do
| Year of publication: |
2023
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|---|---|
| Authors: | Park, Yeonseo ; Ko, Eunju ; Do, Boram |
| Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 35.2023, 11, p. 2645-2665
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| Subject: | Digital fashion | Flow experience | Metaverse platform | Perceived value | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Digitale Plattform | Digital platform | Digitalisierung | Digitization |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/APJML-11-2022-0945 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014430272