The perception of a firm's competitive position
Year of publication: |
1977
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Authors: | Wind, Yoram |
Published in: |
Behavioral models for market analysis : foundations for marketing action. - Hinsdale, Ill. : Dryden Press, ISBN 0-03-013616-4. - 1977, p. 163-181
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Subject: | Markttheorie | Absatztheorie | Wettbewerb |
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