The performance measurement trap
Dmitri Kuksov, J. Miguel Villas-Boas
| Year of publication: |
2019
|
|---|---|
| Authors: | Kuksov, Dmitri ; Villas-Boas, J. Miguel |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 38.2019, 1, p. 68-87
|
| Subject: | game theory | contract design | principal-agent problem | sales force compensation | Prinzipal-Agent-Theorie | Agency theory | Spieltheorie | Game theory | Performance-Messung | Performance measurement | Leistungsanreiz | Performance incentive | Vertragstheorie | Contract theory | Verkaufspersonal | Salespeople | Vertrag | Contract |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2018.1122 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011999552