The perils of service contract divestment : when and why customers seek revenge and how it can be attenuated
Year of publication: |
2019
|
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Authors: | Haenel, Christina M. ; Wetzel, Hauke ; Hammerschmidt, Maik |
Published in: |
Journal of service research. - London : Sage Periodicals Press, ISSN 1552-7379, ZDB-ID 2020788-8. - Vol. 22.2019, 3, p. 301-322
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Subject: | customer relationships | service divestment | service demotion | service termination | compensation | customer revenge | customer anger | predivestment satisfaction | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Kundenservice | Customer service | Beschwerdemanagement | Complaint management | Dienstleistungssektor | Service industry | Lieferantenmanagement | Supplier relationship management |
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