The permanence of the client under uncertain estimations
A. M. Gil Lafuente; M. O. Hernández
| Year of publication: |
2013
|
|---|---|
| Authors: | Gil Lafuente, Ana María ; Hernández, M. O. |
| Published in: |
Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy. - Reus, ISSN 1136-0593, ZDB-ID 2097221-0. - Vol. 18.2013, 2, p. 45-62
|
| Subject: | customer value | customer permanence | delphi method | trapezoidal fuzzy numbers | uncertainty | experts | Kundenwert | Customer value | Fuzzy-Set-Theorie | Fuzzy sets | Risiko | Risk | Delphi-Methode | Delphi technique | Beziehungsmarketing | Relationship marketing | Entscheidung unter Unsicherheit | Decision under uncertainty | Experten | Experts |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010360122