The Persistence of Marketing Effects on Sales
Year of publication: |
1995
|
---|---|
Authors: | Dekimpe, Marnik G. ; Hanssens, Dominique M. |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 14.1995, 1, p. 1-21
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | econometric models | marketing mix | advertising and media research |
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