The persuasive power of emoticons in electronic word-of-mouth communication on social networking services
Lingyun Qiu, Weiquan Wang, Jun Pang
| Year of publication: |
2023
|
|---|---|
| Authors: | Qiu, Lingyun ; Wang, Weiquan ; Pang, Jun |
| Published in: |
MIS quarterly. - Minneapolis, Minn : MISRC, ISSN 2162-9730, ZDB-ID 2068190-2. - Vol. 47.2023, 2, p. 511-534
|
| Subject: | Emotional expression | nonverbal cues | emoticons | social networking services | electronic word-of-mouth | persuasion | Virales Marketing | Viral marketing | Social Web | Social web | Soziales Netzwerk | Social network | Konsumentenverhalten | Consumer behaviour | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.25300/MISQ/2022/16300 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014422462