The Persuasiveness of Individualistic and Collectivistic Advertising Appeals Among Chinese Generation-X Consumers
| Year of publication: |
2010
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|---|---|
| Authors: | Zhang, Jing |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 39.2010, 3 (1.9.), p. 69-81
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