The pivotal role of user-friendly food label and personality traits on intention to consume packaged food products

Muhammad Zeeshan Zafar, Noor Azmi Hashim, and Fairol bin Halim

Year of publication:	2017
Authors:	Muhammad Zeeshan Zafar ; Noor Azmi Hashim ; Fairol Halim
Published in:	Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 1132941-5. - Vol. 23.2017, 7, p. 835-856
Subject:	Friendly food label \| personality traits \| packaged food consumption intention \| Konsumentenverhalten \| Consumer behaviour \| Lebensmittel \| Food \| Persönlichkeitspsychologie \| Personality psychology \| Persönlichkeitsmerkmal \| Personality trait \| Lebensmittelkonsum \| Food consumption \| Warenkennzeichnung \| Product labelling

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