The playfulness of eBay and the implications for business as a game-maker
Mike Molesworth; Janice Denegri-Knott
| Year of publication: |
2008
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|---|---|
| Authors: | Molesworth, Mike ; Denegri-Knott, Janice |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 28.2008, 4, p. 369-380
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| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003784261