The Playfulness of eBay and the Implications for Business as a Game-Maker
| Year of publication: |
2008
|
|---|---|
| Authors: | Molesworth, Mike ; Denegri-Knott, Janice |
| Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 28.2008, 4, p. 369-380
|