The plurality of co-existing business models: Investigating the complexity of value drivers
| Year of publication: |
2013
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| Authors: | Benson-Rea, Maureen ; Brodie, Roderick J. ; Sima, Herbert |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 1201244. - Vol. 42.2013, 5, p. 717-729
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