The poking effect : price changes, information, and inertia in the market for mobile subscriptions

by Bjørn-Atle Reme, Helene Lie Røhr and Morten Sæthre

Year of publication:	November 2018
Authors:	Reme, Bjørn-Atle ; Røhr, Helene Lie ; Sæthre, Morten
Publisher:	Bergen : Norwegian School of Economics and Business Administration, Department of Economics
Subject:	Mobilkommunikation \| Mobile communications \| Preismanagement \| Pricing strategy \| Konsumentenverhalten \| Consumer behaviour \| Zahlungsbereitschaftsanalyse \| Willingness to pay \| Kundenrückgewinnung \| Customer recovery \| Europa \| Europe

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