The polarisation method for merging data files and analysing loyalty to product attributes, prices and brands in revealed preference
| Year of publication: |
2007
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| Authors: | Jarvis, Wade ; Rungie, Cam ; Lockshin, Larry |
| Published in: |
International journal of market research : JMRS ; the journal of the Market Research Society. - Abingdon [u.a.] : Warc, ISSN 0025-3618, ZDB-ID 20063143. - Vol. 49.2007, 4, p. 489-514
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