THE POLICY OF PRICES AN IMPORTANT ELEMENT IN SUBSTANTIATION OF PENETRATION STRATEGY IN NEW MARKET SEGMENTS

Pricing policy aims to determine the price of goods and services sold by the organization. These figures have an impact over the turnover that must be higher to the total expenses for the enterprise to make profits. Therefore, it is important to know the

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Year of publication:	2009
Authors:	Florin, Boghean ; Elena, Hlaciuc ; Camen, Boghean ; Lucia, Danila Morosan
Published in:	Annals of Faculty of Economics. - Facultatea de Ştiinţe Economice. - Vol. 3.2009, 1, p. 779-783
Publisher:	Facultatea de Ştiinţe Economice
Subject:	corporate strategy \| accounting information \| the need of information \| users of accountancy’s products

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Extent:	application/pdf
Type of publication:	Article
Language:	English
Classification:	M41 - Accounting
Source:	RePEc - Research Papers in Economics

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