The political marketing planning process: improving image and message in strategic target areas
| Year of publication: |
2002
|
|---|---|
| Authors: | Baines, Paul R. ; Harris, Phil ; Lewis, Barbara R. |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 20.2002, 1, p. 6-14
|