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The positioning of CEOs as advocates and activists for societal change : reflecting media, receptive and strategic cornerstones

Vanja Bojanic
Year of publication:
2023
Authors: Bojanic, Vanja
Subject: CEO activism | CEO advocacy | Issues management | Personalization | Reputation | Strategic communication | Führungskräfte | Managers | Öffentlichkeitsarbeit | Public relations | Strategisches Management | Strategic management | Firmenimage | Corporate reputation | Stakeholder
freely available
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