The post-human future of brands
Robert V. Kozinets
| Year of publication: |
2015
|
|---|---|
| Authors: | Kozinets, Robert V. |
| Published in: |
Strong brands, strong relationships. - London : Routledge, ISBN 978-1-138-78683-7. - 2015, p. 149-158
|
| Subject: | William Gibson | Markenimage | Brand image | Virtuelle Realität | Virtual reality | Markenführung | Brand management | Trend |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313576