The potential of crowdsourcing for co-marketing : how consumers may be turned into brand ambassadors
Volker Bilgram; Johann Fueller; Giordano Koch; Maximilian Rapp
| Year of publication: |
2013
|
|---|---|
| Authors: | Bilgram, Volker ; Füller, Johann ; Koch, Giordano ; Rapp, Maximilian |
| Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 59.2013, 4, p. 42-48
|
| Subject: | Brand Ambassadors | Crowdsourcing | Co-Marketing | Communities | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Social Web | Social web | Kundenintegration | Customer integration |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zsfassung in dt. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010227975