The power of co-creation : managing customer co-creation of technology-based services

Matthias Handrich

Year of publication:	2012
Authors:	Handrich, Matthias
Publisher:	Hamburg : Kovač
Subject:	Kundenintegration \| Customer integration \| Innovationsmanagement \| Innovation management \| Mobile Anwendung \| Mobile application \| Produktentwicklung \| Kundenorientierung \| Interaktionssystem \| Kundenmanagement \| Verbraucherzufriedenheit \| Open Innovation
Description of contents:	Table of Contents [gbv.de] ; Description [verlagdrkovac.de] ; Description [swbplus.bsz-bw.de]

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