The power of codesign to bond customers to products and companies : the role of toolkit support and creativity
Karin Teichmann & Ursula Scholl-Grissemann & Nicola E. Stokburger-Sauer
| Year of publication: |
November 2016
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| Authors: | Teichmann, Karin ; Scholl, Ursula ; Stokburger-Sauer, Nicola |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 36.2016, p. 15-30
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| Subject: | Codesign | Emotional bond | Product attachment | Customer-company identification | Toolkit | Creativity | Kreativität | Emotion | Anleihe | Bond | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2016.03.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011615765