The power of communicaiton : skills to build trust, inspire loyalty, and lead effectively
Helio Fred Garcia
| Year of publication: |
c 2012 ; 1st ed
|
|---|---|
| Authors: | Garcia, Helio Fred |
| Publisher: |
Upper Saddle River, NJ : FT Press |
| Subject: | Kommunikation | Communication | Personalführung | Leadership |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xxxvi, 295 p 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber ; Guidebook |
| Language: | English |
| Notes: | Includes bibliographical references (p. 263-279) and index Acknowledgements ; Foreword / by Rob Riggle, USMCR Introduction: leadership, discipline, and effective communication ; Leadership and communication : connecting with audiences ; Words matter ; Taking audiences seriously ; Words aren't enough ; Speed, focus, and the first mover advantage ; Initiative, maneuver, and disproportionality ; Strategy and communication: planning and execution ; Goals, strategies, and tactics : preparing and planning ; Building skills : getting good at communicating well ; Performance : the physicality of audience engagement ; Content : word choice, framing, and meaning ; Audiences : attention, retention, and how hearts and minds work ; Putting it all together : becoming a habitually strategic communicator ; Appendix: warfighting principles for leadership communication. |
| ISBN: | 0-13-288884-X ; 978-0-13-288884-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009582725