The power of emotions : leveraging user generated content for customer experience management
Martin Sykora, Suzanne Elayan, Ian R. Hodgkinson, Thomas W. Jackson, Andrew West
| Year of publication: |
2022
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|---|---|
| Authors: | Sykora, Martin ; Elayan, Suzanne ; Hodgkinson, Ian R. ; Jackson, Thomas ; West, Andrew |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 144.2022, p. 997-1006
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| Subject: | Bot automation | Customer experience management | Emotion analytics | Sentiment analysis | Social media | Beziehungsmarketing | Relationship marketing | Emotion | Social Web | Social web | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2022.02.048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013185069