The Power of Indirect Appeals in Peer‐to‐Peer Fundraising : Why “S/He” Can Raise More Money for Me Than “I” Can For Myself
| Year of publication: |
2021
|
|---|---|
| Authors: | Sepehri, Amir ; Duclos, Rod ; Kristofferson, Kirk ; Vinoo, Poornima ; Elahi, Hamid |
| Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 31.2021, 3 (25.03.), p. 612-620
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1002/jcpy.1232 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012535534