The power of little ideas : a third way to innovate for market success
Year of publication: |
[2017]
|
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Authors: | Robertson, David ; Lineback, L. Kent |
Publisher: |
Boston, Massachusetts : Harvard Business Review Press |
Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xiii, 236 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Umschlagtitel: The power of little ideas$da low-risk, high-reward approach to innovation |
ISBN: | 978-1-63369-168-1 ; 978-1-63369-169-8 |
Source: | ECONIS - Online Catalogue of the ZBW |
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