The power of numbers : an examination of the relationship between numerical cues in online review comments and perceived review helpfulness
Hongliu Li, Xingyuan Wang and Shuyang Wang, Wenkai Zhou and Zhilin Yang
| Year of publication: |
2023
|
|---|---|
| Authors: | Li, Hongliu ; Xingyuan, Wang ; Wang, Shuyang ; Zhou, Wenkai ; Yang, Zhilin |
| Subject: | Cognitive elaboration | Credibility perception | Numerical cues | Online review comments | Perceived review helpfulness | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Handel | Online retailing | Glaubwürdigkeit | Credibility | Wahrnehmung | Perception | Kognition | Cognition | Online-Marketing | Internet marketing | Produktinformation | Product information |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-09-2021-0239 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013536285