The power of political advertising : lessons for practitioners
Year of publication: |
September 2016
|
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Authors: | Fulgoni, Gian M. ; Lipsman, Andrew ; Davidsen, Carol |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 3, p. 239-244
|
Subject: | Politische Kommunikation | Political communication | Präsidentschaftswahl | Presidential election | Wahlkampf | Electoral campaign | Zielgruppe | Target group | Web 2.0-Technologien | Web 2.0 technologies | USA | United States |
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