The power of "talk" : frames and narratives in macro-social marketing
Joya A. Kemper and Paul W. Ballantine
| Year of publication: |
2020
|
|---|---|
| Authors: | Kemper, Joya A. ; Ballantine, Paul W. |
| Published in: |
Macro-social marketing insights : systems thinking for wicked problems. - New York : Routledge, ISBN 978-1-138-32208-0. - 2020, p. 72-92
|
| Subject: | Socio-technical transition | Social Marketing | Social marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012112044