The power of triple contexts on customer-based brand performance : a comparative study of Baidu and Google from Chinese netizens' perspective
Deli Yang; Mahmut (Maho) Sonmez; Qinghai Li; Yibing Duan
| Year of publication: |
2015
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|---|---|
| Authors: | Yang, Deli ; Sonmez, Mahmut ; Li, Qinghai ; Duan, Yibing |
| Published in: |
International business review : the official journal of the European International Business Academy. - Amsterdam [u.a.] : Elsevier, ISSN 0969-5931, ZDB-ID 1164338-9. - Vol. 24.2015, 1, p. 11-22
|
| Subject: | Baidu | Comparative study | Corporate brand performance | Customer-based brand performance | Google | Netizens | Search engine industry | Triple contexts | Suchmaschine | Search engine | Markenführung | Brand management | China | Markenarchitektur | Brand architecture | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010477126