The pragmatics of branding : an application of Dewey's theory of aesthetic expression

Mary Jo Hatch

Year of publication:	2012
Authors:	Hatch, Mary Jo
Published in:	European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 46.2012, 7/8, p. 885-899
Subject:	John Dewey \| Markenführung \| Brand management \| Ästhetik \| Aesthetics \| Markenimage \| Brand image

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