The prediction of firm's competitive response from non-market and market perspective : evidence from China
Xinming Deng; Zhilong Tian; Shuai Fan; Muhammad Abrar
| Year of publication: |
2010
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|---|---|
| Authors: | Deng, Xinming ; Tian, Zhilong ; Fan, Shuai ; Abrar, Muhammad |
| Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 1.2010, 4, p. 416-443
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| Subject: | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement | Marketing management | Hausgeräteindustrie | Home appliance industry | China |
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