The prediction of firm's competitive response from non-market and market perspective : evidence from China
Year of publication: |
2010
|
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Authors: | Deng, Xinming ; Tian, Zhilong ; Fan, Shuai ; Abrar, Muhammad |
Published in: |
Nankai business review international. - Bingley : Emerald, ISSN 2040-8749, ZDB-ID 2549224-X. - Vol. 1.2010, 4, p. 416-443
|
Subject: | Wettbewerbsstrategie | Competitive strategy | Marketingmanagement | Marketing management | Hausgeräteindustrie | Home appliance industry | China |
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