The Predictive Power of Internet-Based Product Concept Testing Using Visual Depiction and Animation
| Year of publication: |
2000
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|---|---|
| Authors: | Dahan, Ely ; Srinivasan, V. |
| Published in: |
The journal of product innovation management : an internat. publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 7221368. - Vol. 17.2000, 2, p. 99-109
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